In partnership with Supervisor Duong and the City of SJ, and Sports Authority, the Directors' Alliance SJ is hosting a kick-off event for the FIFA watch parties occurring throughout the city of San José. This will be on June 10th from 10:00–11:00 AM at The Plant in the Monterey Corridor, San Jose. Please join us with Supervisor Duong, Mayor Mahan, Councilmembers Tordillos, Ortiz, Doan, Candelas, city and community leaders at this event. This is a celebration of partners coming together to launch this unique experience for the community and region. We will invite the press as well in this symbolic effort. Thank you - we look forward to seeing you! CCed are co-chairs of Directors' Alliance Paul Pham (Story Rd/Little Saigon business district) and Helen Masamori (Alum Rock/La Avenida business district), Sean from Monterey Corridor Business Association.

México vs South Africa

Dale Fútbol is a community-driven small-sided soccer activation designed to celebrate culture, sport, and local pride. The program centers around fast-paced 3v3 and 5v5 street-style soccer, creating an energetic and accessible environment for players and spectators alike. ​ The program is planned to activate Eastridge Center and César Chávez Plaza during the weeks leading up to the FIFA World Cup and throughout the tournament window. These activations aim to drive foot traffic, foster community pride, and position San Jose as a hub for soccer culture during a global moment. ​ Beyond competition, Dale Fútbol promotes health, teamwork, and inclusion, while offering meaningful opportunities for brand partnerships, youth engagement, and city-supported programming. The activation is scalable—from single-day pop-ups to multi-location tournaments—and is well suited for district activations, cultural celebrations, and World Cup–aligned programming.